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DFP Premium or DFP Legacy

June 19, 2013

Q:  Should you use DFP Premium or DFP Legacy?

A:  DFP Legacy is far superior and quicker to use.  DFP Premium is wrecked with issues beyond belief.

It is impossible to attach existing creative to a takeover line and nor can you rotate creatives within the takeover.  This is a major need from advertisers and unacceptable that DFP Premium doesn’t have an easy fix.  Reporting is also NOT user friendly.

 

 

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